About
As Italy’s largest fashion house, Max Mara is a name known across the world, synonymous with luxury, style and quality.
Being as the biggest ‘fashion temple’ of Italy, Max Mara has an admirable history along with its iconic hero named Achille Maramotti.
Behind the flashy and noble style Max Mara has today is the legacy of a man, whom has pioneering vision of accessible fashion that lasts after many decades.
Inspired by a passion for tailoring passed down by his mother and great grandmother, Achille Maramotti founded Max Mara in 1951 in the Italian city of Reggio Emilia. The word Mara is his last name shortened, whereas the concept Max wanted to stress the brand, giving more international appeal. His desire was to produce high-quality manufactured women’s clothing. This was a somewhat avant-garde idea in the Italy of the time, where fashion was still an exclusively hand-crafted activity.
