About
Created through the partnership of chef Eugenio Boer and designer Gianluca Carone, the [bu:r] brand embodies a perfect blend of innovation and tradition.
The logo itself is a minimalistic yet sophisticated phonetic transcription of the chef's surname. This iconic design element, in the form of two red dots, can be found throughout the restaurant's coordinated image and details. To handle the graphic communication for both Chef Boer and the [bu:r] family, art director Eleonora Moretta was entrusted with the task.